Red Packet Design 01
Red packet illustration design / Year of Mouse
Red packet or "ang pao" is a monetary gift which is given during Chinese New Year or special occasion such as weddings or birth of baby. Rising Formula created a series of red packet design for the year of Mouse. Using a mouse character wearing Chinese traditional clothes, interacting with traditional lion dance and dragon dance as good luck charm.
The color red symbolizes good luck and is also symbol to ward off evil spirits, which is why warm color as the main design color palette.
We also designed a red packet cover for all five designs, the chinese writings in the back cover means "open here to unlock a new year".
Each design resembles a Chinese aupiscious wish, in this 【年年有余】means "may you have abundance year", also contains a chinese word play which has a similar pronouns with "fish", hence the fish visuals in this design.
Traditional Dragon Dance in Chinese culture means bringing good luck to people. The dragon is believed to possess great power, fertility, wisdom and auspiciousness. Therefore it is common to include dragon elements in red packet designs.
The bamboo design also contains a Chinese word play which 【步步高升】 means "rise steadily", often use in occupations or enhancing life quality. Therefore the little mouse is jogging up the stairs in this illustration.
Designed by Rising Formula