Logo Design / Visual Identity / Edward's Urban Fish & Chips

Edward's Urban Fish & Chips located in Johor Bahru, Malaysia. Just like any other fish and chips restaurant, their go-to-meal is Barramundi with chips, but they're famous for their special sauce, which elevates the flavour of fish.

This branding focus on the extension and flexibility of the logo, which is a logotype with the sense of typical English establishment layout. By using orange and blue colour matching, brings out the energy and contrast which this brand wanted to convey.

Designed by Rising Formula Design Studio
Year 2022

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