LOGO DESIGN / BRAND VISUAL
Searamic Yard is an independent ceramic studio. The Chinese name of Searamic Yard 【海浪滔陶】inspired from a Chinese nursery rhyme, which resonates with the brand founder, as the sea waves represent the strong will of not giving up.
The visual inpiration of Searamic Yard logo derive from the progress of the ceramic mould placement while firing them. The symmetrical and repetitive placement also symbolize as the sea waves. The visual is a ceramic bowl as an individual, but represents waves when they were placed together.