Sambal Land


Sambal Land is a snack brand that filled with experimental yet creative flavours, hence the design direction is pop art with a hint of dramatic effects. By using bold lines and striking colours, the mood matches with Sambal Land’s brand.

Local snack, popiah chips is Sambal Land’s main product, by surrounding the dramatic illustration effects around the popiah makes it looked like a main character. The enlarged popiah also means Sambal Land serves a bigger portion of snack compared to the others.

Another packaging design is for Sambal Land’s first anniversary, so the theme of this sticker is based on a lively birthday party, congratulating the first 365 step of Sambal Land.

Designed by Rising Formula Design Studio
Year 2021