The branding direction of I THINK OK snacks are “young” and “trendy”. Therefore the Chinese name【我觉得OK】is a reference towards a trendy hip-hop tv programme back in the year 2018. It was a famous quote by a hip-hop artist that has been use by youngsters often. And by using a youth reference, it will bring the brand more closer towards the target audience due to the relatability.
Designed by Rising Formula Design Studio